Taste fiasco: when kitsch thinks it is art

Or: how beauty died - and was reborn in plastic, covered in glitter

Once upon a time - around 480 BC - people knew what was beautiful. Proportion, form, rhythm, silence. The columns of the temple held up the sky, the subtle gestures of the sculptures suggested infinity. Then came DIY culture, Pinterest, and 2+1 markdowns in home furnishing stores - and suddenly kitsch has taken over the sacred space.

Today, a Buddha head bathed in pink LED light is worth more than silence sitting on a cliff. Beauty is lost - replaced by tastefuck is everywhere, grinning smugly at the ceramic-gold lion heads and shop mandalas.

The world today is visually oversaturated. Colours, shapes, fonts, logos, icons, effects. And in this oversaturation, something tragic has happened: the sense of proportion has disappeared.

• Everything is too much.
• Everything is too loud.
• All wants something.

The quiet, introspective beauty - which doesn't want to please, just be - haldoklik. In its place comes "flashy", "but it looks good", "it's really cool now" - code words for aesthetic nihilism.

This world is not looking for value, but for attention. Not beauty - but impact. That is why the giccs the new art. Because it is louder. It's flashier. More like-able.

The sacral, just home decor

And here comes the drama: the kitsch didn't stop at glam photos and sunset quotes. It also invaded sacred space. Today, any kitsch dressed up in spirituality is considered "sacred" if it looks good enough.

• Plastic Ganesha with glitter.
• Cheap wooden mandala, laser cut.
• Almond leaf coaster with spiritual space cleansing function.
• Scented candle with the inscription "kundalini".
• And of course the classic: the Buddha head - whose body was never found.

The Buddha head has become the logo of Western kitsch spirituality. It looks down on you from a concrete wall with blessed serenity, while people are more stressed than ever. It has one purpose: decoration. A decoration for the emptiness within. A camouflage of "this is how I feel in harmony".

What is the essence of kitsch?

Kitsch is not only what is fancy. Kitsch is, that plays beauty but has no truth behind it. Kitsch imitates the form, but does not hold the tension. It imitates meaning but does not carry reality.

Kitsch: form without form. Effect without substance.
Kitsch: when something "wants to look like something it never was".

Therefore, it is more dangerous than ugly things. At least ugly things don't lie. But kitsch makes itself look pretty - while empty inside, like a decoupaged eggshell.

And art?

Real art is not about making an impact - it's about Open at. Not to "sell a feeling" - but to show a truth. Real art is not that he wants you to like himbut that wake me up.

But it hurts. It embarrasses me. It's uncomfortable. That's why few people choose it. Kitsch, on the other hand. easy. It's like a sugary drink for the soul: it gives you something quickly, then leaves you feeling drained.

In the end......it turns out that the plastic Buddha head is not the problem.
But that manwho feels that a plastic Buddha head "brings good energy into the living room".

And that kitsch is not just an aesthetic flaw - but spiritual self-deception.
Beauty is not a decoration. And holiness is not design.